About this site...

I can't get rich online and neither can you. Topics include why you won't get rich with your blog, ideas you wish you had thought of, and other Internet phenomena.

Don't kid yourself...

You want to get rich with your blog? Maybe you think Adsense will let you retire? Sorry, it's not going to happen.

Directories are a Waste of Time

When I was in middle school, I thought online directories were the best things ever. They had all of their websites grouped into well defined subjects, and it was easy to find what I wanted. Then again, that was nearly a decade ago and I was still using askjeeves (and if you don’t remember askjeeves, you must be awfully young). It’s 2008, Google exists to solve all of our searching problems, and online directories are a thing of the past.

What’s a directory?

Think of the phone book except online. Here’s an example of a coffee directory. Now, would you rather browse through that site to find what you want, or would you rather type ‘coffee’ into Google? I’m guessing you’d rather go with the latter. Directories were actually useful around the turn of the millennium, back when Yahoo was the king of search engines, but times have changed.

It might surprise you, but people are still rolling out directories by the dozen every day. What’s more, they actually charge businesses to list their information on them! I can only assume that people who would pay to have get listed in an online directory don’t really know any better.

On the other hand, I hear that it’s a good way to make a quick buck. I guess taking advantage of people is one of the crucial cornerstones of capitalism.

Nothing but a link farm

Directories often boast that their site has a high Google page rank, which in turn will direct more traffic to your site. These same directories often require a backlink on your site in order to list your page with them. Let’s take a look at this cycle:

  1. You apply to have your site listed in a directory.
  2. You add a link to their site from your site.
  3. Their PR goes up because of all of the applicants.
  4. You get a high PR backlink and apply for another directory.
  5. Repeat ad nauseum.

See the problem with this model? It doesn’t matter if the directory is useful or not, because their page rank goes up based on how many members they have. They could get zero outside hits per day and still have a high page rank. It really wouldn’t surprise me if sometime in the future Google started slapping directories. PR5s will become PR2s, and the whole system will fall apart.

A final thought

If you, as a blogger, are tempted to apply for one or more directories, stop and think about your situation for a moment. There are millions of blogs on the Internet, and the chances of someone finding your blog via a directory purely by chance are incredibly slim. So really, the only reason you would apply to a directory is for the free backlink. If that’s the case you need to seriously look at your content. Good content gets free backlinks from other sites, so write something interesting and you’ll get more free backlinks than a directory could ever provide.

If you enjoyed this post, make sure you subscribe to my RSS feed!

2 Responses to “Directories are a Waste of Time”

  1. Surf Anonymously Says:

    Directories are mostly a waste of time, but remember that some search tools supplement their results with DMOZ listings, and that a link in DMOZ is an automatic PR8, non-nofollow link, which is equivalent to quite a few links from PR2 and 3 blogs.

  2. gLf Says:

    hmmm…intersting. No more time waste on directories…

Leave a Reply

Recent Readers. These are the awesome people that read my blog! Recent Readers