There are literally thousands of contest blogs online. There’s only one that I’m subscribed to (look at my middle ad block). Back when I held my contest, I shuddered a little each time a contest blog entered. Why? Because 99% of them are useless. Read on.
Define “contest blog”
To me, a contest blog is a blog that lacks any real content and exists solely to enter other blogging contests. You know, the contests that are held to generate backlinks (write a post about my contest for an entry, etc). When blog owners hold these contests, they’re looking for two things:
- Potential new readers referred from the entering blog.
- A backlink to increase their Google page rank or Technorati score.
Based on those two criterion, an example of a perfect entry would be a 200 word post from John Chow or Shoemoney dedicated to the contest. This would give you a high-value backlink and a potential flood of visitors.
It’s a little disappointing when half of the entries in a contest come from blogspot blogs with a Technorati ranking of 2,000,000 and three readers. Don’t get me wrong, having a bigger contest blog plug your contest is potentially great, as it can send dozens, or even hundreds of readers to your site, but for every big contest blog there’s 1,000 little contest blogs. Besides, most of that traffic never comes back after the contest is over, and that can be very disappointing for new bloggers.
A new code
Would it be elitist to demand a certain level of quality from people who want to enter a blogging contest? Nothing too complex, I’m thinking something along the lines of:
- Actual content
- A certain number of readers (in case it’s a pure contest blog)
- Can’t be hosted on a free service (Xanga, blogspot, livejournal, etc)
The last one would exclude a lot of people, and plenty of blogspot blogs have good content, so maybe I shouldn’t go that far. In any case, I’d like to hear some opinions on the matter.
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