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I can't get rich online and neither can you. Topics include why you won't get rich with your blog, ideas you wish you had thought of, and other Internet phenomena.

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Viral Videos. Meh.

John Chow, Paul Bourque, and some other guy are talking about viral videos. They seem to think that harnessing the power of viral video marketing is a great way to make money and promote businesses. I’m not so sure. In my opinion, videos that are obviously promoting something will never go viral. Personally, I can’t think of any viral videos from the past that promoted anything at all.

  • Numa Numa Dance. Was originally posted on Newgrounds. Didn’t promote anything.
  • All Your Base Are Belong to Us. Same as above.
  • Star Wars Kid. Stolen tape. Was never meant to see the light of day. Obviously wasn’t created to promote anything.
  • Chocolate Rain. Wasn’t specifically created to promote anything. Tay Zonday had published lots of videos previously before 4chan got ahold of him.
  • Don’t Taze Me Bro. The guy had it coming to him.

See my point? Creating a video solely to become viral is like creating a blog about making money online, having never actually made money online. People will see right through it. You can’t just ‘create’ a viral video: It happens purely by chance. John Chow’s attempt at a viral video (seen on Paul’s site) may be mildly amusing, but I doubt it’ll work out well for him. Here’s why: It’s a comedy video. His blog is not a comedy blog. People who laugh at the video and then go to his site for further entertainment will be either confused or disappointed.

I’d be willing to wager that the following video has a better chance at becoming viral. It wasn’t made to promote anything, and was posted on Youtube nine months ago. I present to you: Foolish Satisfaction (starring the Ship of Fools improv group, made for my roommate who used to be their captain).

Sorry ladies, most of them are taken.

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4 Responses to “Viral Videos. Meh.”

  1. Interwebhunt Says:

    I’d have to agree with you on this. Viral videos are a hit or miss thing, and most of the time they promote nothing. The ones that do promote stuff never make it viral because most people aren’t dumb.

  2. JustChris Says:

    Viral videos are passed around for comedic purposes. And more importantly the original creators of the videos did not have this purpose in mind (to make people laugh). Also, viral videos create memes. A product brand is not a meme.

  3. Jared Stenzel Says:

    Another JohnChow copy cat you missed. http://www.garryconn.com/viral-videos-on-youtube.php#comment-12869

  4. Homebizseo.com Says:

    i agree. Anything Chow touches turns into money

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