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Facebook Nazis

It seems like I can’t get a single ad past Facebook these days.

They’ve been shutting down my campaigns left and right, citing rules that are so obscure that they could apply to nearly anything. For example: I created an ad group with three ads in it yesterday, one ad for each country I was targeting. Ad #1 was disapproved for capitalizing every word in the title, ad #2 was disapproved for violating the ‘no-scams’ rule (could you be any more vague?), and ad #3 was disapproved for leading to an iframed landing page. All three ads were exactly the same and led to the same page (with different tracking code). Also, fun fact: That exact same ad ran for 16 hours and got hundreds of clicks the previous day. Way to go Facebook.

Seriously, how am I supposed to use Facebook to make any money? If you link directly to the offer page, they shut you down for having an ugly URL. If you try to promote an email submit, they shut you down for collecting personal information. If you try to promote any digital product at all, they shut you down for ‘being a scam’. You can’t promote ringtones, dating offers, or anything that appeals to college students. The same network that allows the random hookup application won’t allow you to put a picture of a bikini-clad woman in your ad.

What about physical products? If you try to promote any sort of diet, they shut you down for ‘unverified pharmaceutical claims’. The same seems to apply to workout supplements. What’s maddening is that I see people promoting these offers every day on my personal Facebook account. Why can’t they be consistent on what’s allowed and what’s not?

It seems like Facebook is out to get affiliate marketers. If you want to advertise anything at all, I’d recommend doing the following:

  • Create multiple advertiser accounts from different IP addresses.
  • Create the same ad on each account and stagger the submission times by 15-30 minutes.
  • Start with a large daily budget/CPC, and scale it back if your ad actually gets approved.
  • Submit your ads at 4 AM. It’s worked for me.
  • Start with a landing page that has absolutely no chance of violating their rules, and change it after the ad gets approved.
  • Just keep trying. Your ad will either be approved or your account will be banned.

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6 Responses to “Facebook Nazis”

  1. Matt Says:

    You could make the redirect URL better looking by creating a subdomain of a website that redirects to the offer page.

    Advertise diet and workout pills as ‘Doctor Recommended’

    Promote digital products as methods of getting ’supplementary income’ rather than ‘this will make you a millionaire’ - less likely to be viewed upon as a scam by the Facebook staff.

  2. Matt Says:

    Also start with a higher bid, and then just lower it once your campaign gets past them. If they think they can make money off you, they are less likely to shut down your ads.

  3. Jenny Says:

    http://www.geekologie.com/2008/04/affordable_beadsprite_magnets.php Unrelated to this post, of course, but I still thought you might want to know, if you hadn’t already, that beadsprites.com has been featured by geekologie.

  4. Web Hosting Says:

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  5. Eli Says:

    Comment spam, anyone?

  6. Homebizseo.com Says:

    I got blocked tonight for spam when I was sending a facebook link through a private email. A facebook link.! That it one tough filter that blocks its on link.

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