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Facebook Woes

If you guys weren’t aware, a higher CTR% on the Facebook advertising platform equals a lower CPC.  I’ve finally gotten around to creating super-targeted, optimized campaigns, but there’s just one problem: It takes forever to create them.

Let’s say, for example, that I want to target women who are between the ages of 30 and 39 in the United states.  That’s a rather large group, so my CTR would be terrible.  So, in an effort to increase my CTR, I break that group into two groups (married and single).  Those groups are still huge.  What next?  I create an ad group for each age (30, 31, 32, etc).  Those groups are still enormous.  There’s only one thing left to do: Target each group to each state.  Is anybody seeing the problem here?  That’s 1,000 ad groups (2*10*50).  Sure, each group is between 1,000 and 10,000 people, which will help my CTR, but it’s going to take me three weeks to enter all of that info.

There are lots of tools out there for creating batches of Adwords groups, but I’ve never seen any for Facebook.  Anybody know of any?

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3 Responses to “Facebook Woes”

  1. Jared Stenzel Says:

    Do your ads change or are you simply repeating the same ad over and over? If you are using the same one there is no difference in creating the separate pages or not.

    I’m just curious, how are you doing with facebook advertising? I haven’t had time for it.

  2. Tim Says:

    If they allow CSV uploads like AdWords, then the answer is simple:

    Write one.

    tl;dr fputcsv()

  3. Nick Says:

    Hey Geoff -
    You can macro out *most* of the ad submission process using iMacros (free extension for Firefox). Stuff like selecting keywords, colleges, uploading photos or anything that relies on Ajax is tough to macro and requires the full version of iMacros that allows xy-coordinate clicking (kind of a bitch). Also, its sometimes tough to get super-targeted ads through ecspecially if you use the targeting criteria in the ad copy. I spent 2 hours macroing out 2000 dating ads for college students (Single at UCSB? Single at UCLA? etc) only to have them deny them all because “Per sections 3 and 8 of Facebook’s Advertising Guidelines, ad text must relate directly to the content of the landing page and may ***not include any user attribute unless it is directly relevant to the offer***” . Pretty lame. Adwords gives you a bonus for tight targeting, while facebook gives you the slap :|

    Anyways, give iMacros a try…should save you some time.

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