More Facebook Woes
Sometimes Facebook makes pure liquid hatred shoot out of my eyes.
I decided to try a new type of campaign, and more importantly decided to break each ad group up so that each individual ad only targets 100-1,000 people. I submitted my first ten (identical) ads, each targeting a different group of people, and waited. Twelve hours later, they were approved. Ok, good. That means that the ad details are acceptable, right? Wrong.
I submitted ten more ads (identical to the first group with different demographics) and waited. Several hours later, they were rejected. Ok, no big deal. I made a few changes, resubmitted them, and they were approved.
At this point I was pretty sure I had the ad down solid. I submitted ten more, waited, and was a bit surprised when they were rejected. Instead of rewriting the ad again, I decided to just wait a couple of hours and resubmit the exact same ads. This time, they were approved.
Now, re-read the last paragraph six more times. That’s been the last two days for me. Time after time, the same ad groups with the exact same text are being accepted and rejected. At first I thought it had something to do with the time of day (day shift vs evening shift), but no, I had a group rejected this morning and then approved an hour ago. It’s very frustrating.
You know what this tells me? The people who reject and approve have little to no training. There are no concrete rules, only guidelines that are open to personal interpretation. It’d be nice if there was a little consistency in the whole process, but I guess that’s asking too much.
Oh well. I’m still making money.
EDIT: Hey look, I’m using Eli’s new plugin.
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August 28th, 2008 at 2:20 pm
Also it could be because Facebook’s college-aged staff are a bunch of anti-capitalist reds who hate advertising.
August 28th, 2008 at 6:28 pm
This inconsistency, their strict policies against everything that might convert and over all the ridiculous time range you have to wait for your approved ad copies are the reasons why I’m not using them anymore.
It’s impossible to do a quick test if you have to wait half a day to get a single ad copy through - and if you have no luck you have to submit it again.
Nice to hear you still make money, though.
August 29th, 2008 at 10:12 am
Yeah I know what you mean. I just started doing FaceBook ads and it takes forever to get approved, they will disapprove and than approved the ad again. I did a survey on their services and I told them how horrible it was. Not only that it gets worse I have submitted a ad and they say so and so needs fix. So I fix it then when I resubmit they say something else needs fixed. It is the most frustrating thing ever.
October 27th, 2008 at 1:25 am
This same thing has happened to me so many times. Also, I am a big time ad guy, I review almost every ad that is displayed on my page…sometimes I notice some ads that I would definitely consider to be against facebook tos. I do not understand who makes the judgment calls behind the scenes, but they are not consistent.