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Electronic Cigarettes?!? Good lesson here…

You always hear marketers talking about how the product doesn’t really matter … and that it’s all about the sales copy and marketing. Even though I’m a big backer of good marketing and sales copy (it definitely is a big factor in my successful products), I think that there’s a lot to be said about having a unique, interesting, or otherwise “different” product that sells itself.

Recently, I came across an electronic cigarette. Yes, you heard me right. Electronic smokes apparently are picking up popularity, and I don’t think it’s because they’re doing an awesome job marketing it — I think it’s because the product has an “wow that’s unique/cool/awesome” factor to it.

On top of that, the uses of it can be more than just a normal cigarette. You apparently can smoke it on airplanes, in non-smoking areas, etc. because it gives out water vapor instead of actual “smoke.” This again, is another “wow” factor that will market itself virally by word of mouth (not to mention the fact that it’s a ton cheaper).

Another use is to use it to stop smoking, as you can buy ones with high, medium, low, or NO nicotine, so all of a sudden you have a product with a ton of uses — those looking to smoke more, smoke less, and save money.

Throw on added value where there aren’t 2,000+ dangerous chemicals (only nicotine — unless you get the non-nicotine ones –, flavor, water, etc.), and you have a product that sells itself.

Rumor has it that several of these electronic cigarette companies are selling out fast and having a hard time getting more shipments, but I came across one still shipping out at www.ElectroBlu.com (if you want to test it out, I’d recommend getting more than just the sampler if you plan on having a good supply of it).

But seriously, I love how this can be marketed to smokers AND those looking to quit with major benefits for both. Again, it’s an awesome case of a product selling itself.

I think that is the best kind of marketing possible, and who knows how well they’d do if they were a little better at marketing themselves.

If you have a killer product, I think that’s perhaps the most important part to major success online, as everything else can just fall in place then. :)

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