
Awesome example of controversial viral marketing
One thing I learned after participating in several internet marketing forums is that you simply can’t please everyone regardless of how politically correct or polite you try to be — some people just want to be angry and pissed for the sake of being angry and pissed. If you help them out (for free giving them your own time), some will b@tch and moan because you didn’t help them even more.
And the funny part is that the more you try to conform to everyone else, the more you’ll just blend in and not stand out. That’s why it’s not always a bad idea to stand out and create a little controversy every now and then.
Recently, one such site did just that. If you’re a racist, bigot, or prejudice, you’ve probably heard of t-shirt hell — a cool t-shirt site selling t-shirts that more often than not cross a few lines (but sure are hilarious). Now, before you get your panties in a knot, the site doesn’t just pick on any particular group — they’re equally prejudice and racist towards everyone.
But here’s what they did… A few weeks ago, the owner of the site announced that he was shutting down the site in a few weeks. He said that they were closing and not selling out or anything like that, despite how they could easily sell it to a corporate entity for millions. He went on to talk about how he was sick of all the haters against him and his shirts and how everyone just needs to get a sense of humor, so to “stick it to them,” he was closing his doors forever.
Then when the day came to close, there was an announcement that it was all just a joke and that he’d never close because of some humorless people trying to shut him down (another “in your face” statement).
Here’s the cool part. The controversy that his “closing announcement” made got around the internet on several blogs (both for the site and against it), but it generated them a TON of sales. If I read it right, it went from selling 3,000 t-shirts a week to over 100,000 t-shirts in those few weeks time.
Even the bloggers talking crap about the site helped him generate more revenue, which is an important lesson to learn.
Any type of news or publicity for your site is better than no news or publicity.
If he was just like all the other sites, trying to conform to what everyone thought was normal and right, he’d probably be going out of business for real.
Now, I’m not saying that you need to be some obnoxious freak to generate sales, but sometimes you do need to go against the rest of the crowd and not be so worried about not doing what everyone else is doing.
If you enjoyed this post, make sure you subscribe to my RSS feed!




