Can’t Get Rich

I usually don’t write about blog contests, but this one caught my eye.

Would you like to win a box full of dollars?  If so, just follow this guy on twitter, or write an entry about the contest on your blog.  I just think that’s cool.  A box full of dollars.  That’s pretty original.  Normally you only see lame prizes like blog themes or iPods, but a box full of dollars?  That’s unique.

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Instead, I want one of these bad boys.

It’s about time Dell came out with their EeePC clone. I read about it months ago, and I’ve been wondering what kind of specs it would have. Well, they seem pretty good:

• 8.9″ screen
• 1 GB RAM
• 16 GB solid state drive
• Internal Wireless G
• Bluetooth
• 1.3 Megapixel web cam

That, and it’s only a little more than 2 pounds. Sexy.

I’m curious to see what kind of battery life it gets. If it clocks in around 3 hours, I’d say that this is the travel laptop I’ve been looking for.

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Dear Facebook Advertising Staff,

Hi! My name’s Geoff, and I’ve been struggling with affiliate marketing for months. I’ve tried countless offers and traffic-driving techniques, but nothing seemed to work. That all changed earlier last week when I finally found a method of driving traffic with your advertising platform, and I’m finally making around $50 profit per day.

$50 per day has been a goal of mine for a long time, but a wise man once told me that I need to “find what works and then scale the hell out of it.” Well, I’m really trying to scale it all to hell, but there’s just one little problem.

You.

Yes, you, Facebook advertising intern. You see, I’ve gotten a lot of identical ads approved- Somewhere over 100. They’re all the same (different demographics though), and they’re really working well for me. The problem is, you guys keep rejecting them for a myriad of different reasons, even though I’ve had them approved previously. I’ve even had 5 identical ads in a group, and then had four of them approved and one rejected. It boggles the mind.

In any case, waiting two or three hours and resubmitting the exact same ads usually results in them being approved.

Now, do you think we could maybe come to an understanding here? Perhaps, I don’t know, cut out that middle step? It means more money for both me and you (well, your employer), and that just makes everybody happy, right?

Sincerely,

Annoyed Marketer

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Sometimes Facebook makes pure liquid hatred shoot out of my eyes.

I decided to try a new type of campaign, and more importantly decided to break each ad group up so that each individual ad only targets 100-1,000 people. I submitted my first ten (identical) ads, each targeting a different group of people, and waited. Twelve hours later, they were approved. Ok, good. That means that the ad details are acceptable, right? Wrong.

I submitted ten more ads (identical to the first group with different demographics) and waited. Several hours later, they were rejected. Ok, no big deal. I made a few changes, resubmitted them, and they were approved.

At this point I was pretty sure I had the ad down solid. I submitted ten more, waited, and was a bit surprised when they were rejected. Instead of rewriting the ad again, I decided to just wait a couple of hours and resubmit the exact same ads. This time, they were approved.

Now, re-read the last paragraph six more times. That’s been the last two days for me. Time after time, the same ad groups with the exact same text are being accepted and rejected. At first I thought it had something to do with the time of day (day shift vs evening shift), but no, I had a group rejected this morning and then approved an hour ago. It’s very frustrating.

You know what this tells me? The people who reject and approve have little to no training. There are no concrete rules, only guidelines that are open to personal interpretation. It’d be nice if there was a little consistency in the whole process, but I guess that’s asking too much.

Oh well. I’m still making money.

EDIT: Hey look, I’m using Eli’s new plugin.

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If you guys weren’t aware, a higher CTR% on the Facebook advertising platform equals a lower CPC.  I’ve finally gotten around to creating super-targeted, optimized campaigns, but there’s just one problem: It takes forever to create them.

Let’s say, for example, that I want to target women who are between the ages of 30 and 39 in the United states.  That’s a rather large group, so my CTR would be terrible.  So, in an effort to increase my CTR, I break that group into two groups (married and single).  Those groups are still huge.  What next?  I create an ad group for each age (30, 31, 32, etc).  Those groups are still enormous.  There’s only one thing left to do: Target each group to each state.  Is anybody seeing the problem here?  That’s 1,000 ad groups (2*10*50).  Sure, each group is between 1,000 and 10,000 people, which will help my CTR, but it’s going to take me three weeks to enter all of that info.

There are lots of tools out there for creating batches of Adwords groups, but I’ve never seen any for Facebook.  Anybody know of any?

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